PROFILE OF 90S COFFEE COMPANY LIMITED

90S Coffee Company Limited has been known as a young enterprise with full development potential for more than 8 years of operation. Established on December 19, 2017 with great effort and determination following the guideline “Coffee for all”, 90S Coffee has produced high quality coffee products that completely conquer the most difficult customers.

I. COMPANY INTRODUCTION:

• About us:

– Nowadays, Vietnam is not only known as a coffee powerhouse but also make strong impressions with its unique enjoying style. The characteristics of Vietnamese people is brewing coffee with a filter. With a filter – coffee will drip slowly to filter out the essence of coffee, preserving the flavor. This is also the traditional way to brew “filter coffee”.

– With inspiration originating from the Buon Me Thuot coffee festival, the 90S Coffee team nurtures a great ambition to bring the pure flavor of Vietnamese coffee to the Vietnamese and international friends. We desire to build and develop the Vietnamese coffee brand to reach out the world, enhancing the value of Vietnamese coffee in the international market.

• Brand origin:

– 90: A milestone marking the period when Vietnam became the leading coffee exporting country in Southeast Asia, and traditional coffee flavors were gradually imprinted in the Vietnamese people’s subconscious.

– S: A symbol of time, symbol of Vietnam, as an affirmation that 90S coffee always strives for the same quality criteria as at the beginning.

• Development potential:

– Coffee is not only the number 1 beverage in the world but also a treasure of the Central Highlands. The most popular coffee types include: Arabica coffee, Robusta coffee, Moka coffee, and Culi coffee, etc. which has its own unique characteristics.

– To get good raw materials, 90S Coffee has cooperated with many farms providing top ingredients and exclusive formulas. 90S COFFEE confidently provides the market with the best products, meeting the need for clean, standard coffee with perfect original flavor. Strict preservation and selection process ensures 100% purity: no impregnation – no adulteration – no preservative.

II. BUSINESS LINES:

90S Coffee confidently provides the best quality products, including:

1. Factory meets food safety standards.
2. Roasting machine system is imported from Germany.
3. The most modern “Hot Air Roasting” technology, which processes smoke, filters grit and impurities.
4. Roasting and grinding high quality and clean coffee: 90S Coffee specializes in roasting and processing large quantities of coffee. Capacity of 60kg/time.
5. Coffee production and distribution: 90S Coffee provides over 20 types of filter and machine-brewed coffee for enterprises and consumers.

In addition, 90S Coffee develops:

1. Trading in coffee stores: From practical experience, 90S Coffee is always ready to accompany and support enterprise owners to operate coffee stores effectively.
2. Provision of regional specialties: In addition to coffee, 90S also provides a variety of specialties: cocoa, honey, dried fruits, nutritious seeds, agricultural products, etc.
3. Provision of mixing materials for the F&B industry: 90S Showroom provides more than 500 types of materials and tools for mixing, cooking, baking, etc.

III. VISION & MISSION:

1. Vision: Become the leading pure coffee brand in Vietnam
2. Mission: Awaken – enhance the value of pure coffee, preserve Vietnamese coffee cultural heritage to reach out the international market.

IV. CORE VALUES:

1. Leading: is the leading brand in development of pure coffee in Vietnam
2. Prestige: always put customers’ interests first.
3. Technology: apply modern HOT AIR technology to produce high quality coffee beans.
4. Dedication: Serve customers with whole heart
5. Responsibility: Each 90S member proactively completes the company’s goals

V. BUSINESS PHILOSOPHY:

– 90S Coffee always focuses on the health of consumers as well as contributes to the growth of the country’s agriculture. 90S Coffee has continuously learned and developed, exploited and selected high quality coffee types to serve Vietnamese people.

– We unanimously preserve and honor the value of Vietnamese roasted coffee. We constantly strive to bring the Central Highlands coffee to every person, every home throughout Vietnam and around the world.

– In the future, 90S Coffee will develop its strategy to become one of the leading companies in the clean and high quality coffee production industry, provide customers with the most practical values, build exclusive coffee processing solutions, create exclusive flavors and maintain the unique style of enjoying Vietnamese coffee.

Why choose 90S Coffee?

1. We provide premium clean, roasted and ground coffee products with unique features on each product, suitable for many styles of coffee enjoyment.
2. We provide products that ensure food health and safety, protect the health of consumers.
3. We provide exclusive coffee brewing solutions with exclusive flavors.
4. We have a team of young, enthusiastic, highly skilled and professional employees, who will accompany and support customers anytime and anywhere.
5. We have good sales policies & after-sales services, bringing benefits – protecting the interests of 90S Coffee’s customers.

VI. HISTORY OF FORMATION AND DEVELOPMENT:

❖ 2017 – ESTABLISHMENT OF COMPANY: Research in raw material areas, production knowledge, and special coffee formulas. Establishment of roasting factory.

❖ 2019 – SCALE EXPANSION: Expand production facilities and retail system with 2 cafes, 2 Showrooms under the 90S brand.

❖ 2022 – CONSTRUCTION OF PRODUCTION FACTORY: Expand production scale to 500m2, production capacity of 60 tons/month, start exporting rustic roasted coffee to the markets in US, Taiwan, China, etc.

❖ 2024 – MARKET EXPANSION: Expand domestic and foreign markets, cooperate with strategic partners to contribute to promoting business performance.

VII. LEGAL DOCUMENTS:

• Business license
• Food health and safety certificate
• Certificates of safe bean component testing that meets export standards
• Product declarations according to general standards
• Certificate of exclusive intellectual property of the 90S brand

VIII. ECOSYSTEM:

• Production: 90S
• Coffee – FnB: 90S Coffee
• 90S Store: 90S Store
• Regional coffee specialties: 90S LUXURY

IX. ACHIEVEMENTS:

Successful development of the coffee retail distribution market through the following systems:

– Showroom

– 90S cafe system

– Website channel

– E-commerce platforms

– Social channels include: Facebook, Zalo, Tiktok, …

• Every month, 90S Coffee supplies more than 20 tons of coffee to domestic and foreign partners.
• 90S Coffee has received the trust of many customers and has been supplying more than 500 coffee stores and chains nationwide. At the same time, 90S Coffee successfully released 7 sets of business, operation, and preparation handbooks to support store owners in running their business effectively.
• Participate in the Ho Chi Minh City International Food Industry Exhibition 2022 (HCMC FOODEX 2022), 90S COFFEE products has been paid attention by domestic and foreign partners. Robusta coffee samples are kept and displayed in Dubai.
• Initial entry into the international coffee market with quality export orders in US, Taiwan, China, …

X. TYPICAL PRODUCTS:

5 types of rustic roasted coffee beans at 90S Coffee:

• ARABICA: Raw material area: Lam Dong. Arabica beans.
• ROBUSTA: Raw material area: Dak Lak. Robusta beans.
• CULI: Raw material area: Dak Lak. Culi beans.
• MOKA: Raw material area: Cau Dat. Moka beans.
• ROBUSTA HONEY: Raw material area: Dak Lak. Robusta Honey beans.

XI. SCALE OF CUSTOMERS & DISTRIBUTORS:

• 200 COFFEE PRODUCT DISTRIBUTION SYSTEMS
• 500 COFFEE BUSINESS CHAINS
• 30,000 CONSUMERS

XII. TYPICAL CUSTOMERS:

• Distributors:

– FPT GROUP

– TOYOTA VIETNAM COMPANY LIMITED

– KHANH HOA NUTRIFOOD NUTRITION JOINT STOCK COMPANY

– BINH LONG PHO PARK

• Coffee business chains:

– KEN’S COFFEE – COMPLEX MODEL

– GOSSIP COFFEE – chain of 3 cafes in Thu Duc

– Laban Cafe & Space – cafe chain in Hai Phong

XIII. CONTACT:

90S COFFEE system

1. 90S Coffee Sales Office and Production Factory:

• Address: No. 20 Street No. 3, Truong Tho Ward, Thu Duc City, Ho Chi Minh City.
• Hotline: 1800888906 or 0929 899 998

2. 90S Store – Coffee and Ingredient Showroom

• Address: 210 Nguyen Van Huong, Thao Dien Ward, Thu Duc City, Ho Chi Minh City
• Hotline: 0798190190

3. 90S Vintage Cafe

• Address: 84A Street No. 18, Hiep Binh Chanh Ward, Thu Duc City, Ho Chi Minh City
• Hotline: 0798190190